Jing Zhao Cesarone, Executive Director of Heyun Oriental Cultural & Museum Development Special Fund, Calls for Culture as Bridge and Responsibility as Path
Beijing, China — January 17, 2026
Recently, the “Sustaining the Silk Road Cultural Legacy — Beijing Session on Civilizational Exchange” was successfully held in Beijing.The event was co-hosted by the China National Arts Foundation and the Heyun Oriental Cultural & Museum Development Special Fund.
Centered on the theme “Mutual Learning Among Civilizations, Cultural Heritage, and Shared Responsibility,” the forum brought together representatives from government agencies, cultural and museum institutions, academia, international communication platforms, philanthropic organizations, and industry leaders. Participants engaged in in-depth dialogue on the contemporary expression of China’s rich traditional culture, its global communication strategies, and practical pathways for international collaboration.
A Call to Action: “Culture as a Bridge · Responsibility as the Path”
Jing Zhao, Executive Director of the Heyun Oriental Cultural & Museum Development Special Fund, delivered a brief initiative on behalf of the organizers titled:
“Building Bridges Through Culture, Advancing Through Responsibility.”
In her remarks, she outlined four key commitments:
Make culture a shared responsibility — Promote sustainable cultural development through long-term commitment and collective stewardship.
Enrich corporate social responsibility with cultural depth — Use culture as a foundation to foster international understanding, respect, and trust.
Transform philanthropy into sustainable mechanisms — Leverage special funds and public platforms to convert goodwill into long-term, structured action.
Move from one-time events to enduring partnerships — Advance civilizational dialogue through co-creation, co-building, and shared benefits
She concluded:
“Culture is our common language.
Responsibility is the mission of our generation.
Let us build bridges through culture and advance through responsibility— toward a future defined by deeper understanding and greater trust.”
Building a Long-Term Platform for Impact
Organizers emphasized that “Sustaining the Silk Road Cultural Legacy” is not merely a forum, but the beginning of a long-term cultural cooperation platform. Through the mechanism of the Special Fund, future initiatives will support cultural programs, international exhibitions, academic exchanges, and industry collaborations—continuously fostering dialogue and integration between Chinese civilization and global civilizations.
Intangible Cultural Heritage Salon: Immersive Cultural Experience
A special Intangible Cultural Heritage (ICH) Appreciation Salon was held during the event, offering guests an immersive experience of traditional craftsmanship.
Liu Yu, founder of the Xiangxi Li brand, shared her journey of preserving and revitalizing traditional Chinese incense culture. She emphasized that incense culture embodies Chinese wisdom and spiritual aspiration, and that she remains committed to uncovering its cultural depth and contemporary value.
She expressed her hope to use fragrance as a medium to create a new platform for international cultural exchange—allowing a wisp of aroma to become a cultural messenger that transcends language.
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